We are seeking a talented Social Media Executive to join our team and contribute to our portrait collection project celebrating black civil rights icons and African leaders. In this role, you will focus on producing visual content for our social media channels, working closely with our design team to execute the creative vision. Your primary responsibility will be to bring our project to life on social media through compelling visuals that engage and inspire our audience.
Content Creation: Collaborate with the marketing team to develop visual content for social media channels, including graphics, photos, videos, and animations. Ensure all content is visually appealing, on-brand, and optimized for each platform.
Content Scheduling: Assist in scheduling and publishing social media posts across various platforms, including Instagram, Facebook, Twitter, and LinkedIn. Monitor engagement and respond to comments and messages as needed.
Campaign Support: Support marketing campaigns and initiatives by creating visual assets, such as ad creatives, event graphics, and promotional materials. Collaborate closely with the marketing and design teams to ensure consistency and cohesion across all channels.
Trend Monitoring: Stay informed about social media trends, best practices, and emerging technologies. Explore new ways to enhance our social media presence and reach our target audience effectively.
Analytics and Reporting: Track the performance of social media content and campaigns. Gather insights, analyze metrics, and provide recommendations for optimization and improvement.