Key Responsibilities:
-Design, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and others.
-Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads.
-Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with business objectives.
-Identify target audiences and craft messaging that resonates with them across various digital channels
-Analyze market trends, competitor strategies, and customer behavior to inform campaign planning and execution.
-Utilize analytics tools (e.g., Google Analytics, Google Data Studio) to monitor and report on the performance of digital marketing campaigns.
-Provide insights and recommendations based on data to optimize campaigns and drive continuous improvement.
-Work closely with the content, design, and development teams to ensure cohesive execution of digital marketing initiatives.

Qualifications:
-Minimum of Bachelor’s degree in Marketing, Business Administration, or a related field.
-Minimum of 5 years of experience in digital marketing, with a focus on paid advertising and Google Ads.
-Proven track record of managing successful digital marketing campaigns with measurable results.
-In-depth knowledge of Google Ads.
-Strong understanding of SEO, SEM, and analytics tools
-Excellent analytical skills and the ability to interpret data to drive decisions.
-Strong project management skills with the ability to handle multiple campaigns simultaneously.
-Creative thinker with excellent problem-solving skills.
-Exceptional communication and teamwork abilities.