Job Title: Marketing Specialist

We are seeking a highly skilled and creative Marketing Specialist to join our team. The Marketing Specialist will be responsible for developing and implementing marketing strategies, creating marketing plans, producing engaging content, and managing posting across all social media platforms. The ideal candidate should have a strong understanding of social media trends, excellent communication skills, and the ability to think outside the box to drive brand awareness and increase audience engagement.

- Develop and execute innovative marketing strategies to promote our brand and products/services.

- Create comprehensive marketing plans that align with company goals and target audience.

- Conduct market research to identify customer needs, preferences, and industry trends.

- Generate compelling and engaging content for social media platforms, including but not limited to posts, articles, videos, and graphics.

- Manage and schedule social media posts across various platforms to ensure consistent and timely delivery.

- Monitor and analyze social media metrics to measure the success of marketing campaigns and adjust strategies accordingly.

- Collaborate with cross-functional teams, including graphic designers, copywriters, and product managers, to create cohesive and impactful marketing materials.

- Stay up-to-date with the latest social media trends, algorithms, and best practices.

- Identify and engage with key influencers and brand advocates to amplify brand reach.

- Monitor competitor activities and industry trends to identify new opportunities for growth.

- Track and report on marketing campaign performance to stakeholders.

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in developing and implementing successful marketing strategies.

- Strong knowledge and understanding of social media platforms, trends, and best practices.

- Excellent written and verbal communication skills.

- Proficient in content creation and copywriting.

- Ability to multitask and meet deadlines in a fast-paced environment.

- Creative thinker with the ability to generate innovative ideas.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Strong attention to detail and organisational skills.

- Proficiency in using social media management tools and analytics platforms.

If you are a passionate and results-driven marketer with a strong understanding of social media and the ability to think strategically, we would love to hear from you. Apply now and join our dynamic team!