Key Responsibilities:

1. Outbound Email Campaigns:
-Create, design, and implement cold outbound campaigns using tools like Hubspot, Apollo, Dripify, and Sales Navigator.
-Ensure campaigns resonate with the target audience, generating SQL and MQL leads for the sales manager.

2. Email Strategy and Content Development:
-Develop comprehensive email marketing content strategies focusing on lead nurturing, conversion optimization, and brand alignment.

3. List Segmentation and Targeting:
-Segment email lists for targeted and personalized messages to enhance engagement and conversion rates.

4. A/B Testing:
-Conduct A/B testing to optimize various elements of outbound campaigns, including open rates, click-through rates, and conversions.
-Incorporate A/B testing and data-driven insights to continuously improve email performance.

5.Collaborative Copywriting:
-Work closely with the marketing team to develop compelling email and LinkedIn content that captures the interest of potential leads.
-Develop copies or templates to respond to the CEO's LinkedIn messages, ensuring brand consistency and message effectiveness.

6. Analytics and Reporting:
-Analyze and report on email campaign performance, utilizing data to drive future strategy and improvements.
-Generate leads and pull audience insights to inform the development of future campaigns and business development initiatives.

Qualifications:

-Bachelor's degree in Marketing, Business Administration, or related field.
-Proven experience in email marketing, business development, or a related role.
-Proficiency in email marketing tools such as Hubspot, Apollo, Dripify, and Sales Navigator.
-Strong analytical skills with the ability to interpret data and make data-driven decisions.
-Excellent communication and copywriting skills, with the ability to craft compelling messages.
-Ability to collaborate effectively with cross-functional teams and stakeholders.
-Strong organisational skills and attention to detail.