Key Responsibilities:
-Develop and execute comprehensive marketing plans and strategies to achieve business objectives.
-Plan, coordinate, and execute marketing campaigns across multiple channels, including digital marketing, social media, email marketing, print, and events.
-Create and curate high-quality content for marketing materials, including websites, social media platforms and blogs.
-Manage digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
-Maintain brand consistency and integrity across all marketing initiatives and communications.
-Generate leads and drive customer acquisition through targeted marketing campaigns and lead generation activities.
-Identify opportunities for market expansion and new customer acquisition. Explore new markets, segments, and channels to grow market share and revenue.

Qualifications:
-Bachelor's degree in marketing, business administration, or related field; additional certifications in marketing is a plus.
-Proven experience in marketing roles, with a focus on developing and executing marketing strategies and campaigns.
-Strong understanding of marketing principles, concepts, and techniques across various channels and platforms.
-Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and content management systems (CMS).
-Excellent communication skills, including writing, editing, and presentation abilities.
-Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
-Strong project management skills, with the ability to prioritise tasks, manage deadlines, and collaborate with cross-functional teams.
-Results-oriented mindset with a focus on achieving measurable marketing objectives and driving business growth.