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Digital Marketing & Data Analyst

Full time On-site working

Job description

Key Responsibilities:

  • Manage a portfolio of digital and data-focused projects for high-profile clients.

  • Lead and mentor a team of consultants to ensure quality deliverables and client satisfaction.

  • Collaborate with central engineering, data science and tagging teams across global offices.

  • Develop and manage project plans, scopes, estimates and delivery timelines.

  • Facilitate workshops and align stakeholders on business requirements and solution design.

  • Analyse digital performance data to identify insights, optimise campaigns and recommend improvements.

  • Create compelling visual presentations and data stories to communicate results and recommendations.

  • Drive business growth through proposal development, RFP responses and upsell opportunities.

  • Apply expertise in digital channels including Search, Display, Social and CRM.

  • Leverage leading Martech/AdTech platforms (e.g. Google Marketing Platform, Adobe Experience Cloud).

Key Requirements:

  • 4–7 years experience in digital consulting, digital marketing, strategy or data analysis.

  • Experience with data-driven marketing tools and platforms, including:

    • Web analytics: Google Analytics, Adobe Analytics.

    • Tag management: Google Tag Manager, Tealium.

    • Media tools: Ad servers, search/display platforms, social media tools.

    • Cloud environments: Google Cloud Platform, Amazon Web Services.

    • Data visualisation: Google Data Studio, Tableau.

  • Strong understanding of digital ecosystems, campaign measurement and customer journey tracking.

  • Excellent written, visual and verbal communication skills, including slide design and storytelling.

  • Proven ability to lead, coach and motivate team members.

  • Proficiency in both French and English (spoken and written) is a must have.
  • Bachelor’s degree in Marketing, Business, Data Analytics or related field. Master’s degree is a plus.

  • Relevant certifications (e.g. Google Analytics, GMP, Adobe Experience Cloud) are an advantage.


Job overview

Date posted:

24/06/2025

Location:

Ghana/ Rwanda

Job title:

Digital Marketing & Data Analyst

Duration:

Permanent

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